AMCAP Journal of Media and Communication Studies - Lahore

Journal of Media and Communication Studies

Association of Media and Communication Academic Professionals (AMCAP)
ISSN (online): 2789-9756

Movie Watching Preferences and Patterns: A Survey of the Female Students in the University of Sindh, Jamshoro, Pakistan

  • Bashir Memon/
  • Rashid Ali Khuhro/
  • Saman Gul/
  • July 10, 2021
Keywords
Movie Watching Preferences, Sindh University Female Students, Watching Patterns
Abstract

Movies are one of the media that are brilliant resources of leisure, records, and education for the people. human beings in every part of the world perceive movies as a form of amusement or a way to have amusing. these are critical media for the hundreds to be entertained via. human beings of every age, especially young people including girls are lots inquisitive about looking movies. in step with preceding research, women watch movies of genres like fantasy, journey, sci-fi, and many others. aside from romantic films, and now girls like to observe motion films. The purpose of this take a look at is to analyze the preferences and design of movie looking by using female students at the University of Sindh, Jamshoro. A cross sectional observe become conducted to acquire statistics via making use of a purposive sampling method. The findings discovered that the female students watched movies of numerous genres; they in most cases watched movies on mobile. Similarly, it become observed that maximum of the female students watched movies just for amusement purposes.

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How to cite

Memon, B., Khuhro, R. A., & Gul, S. (2022). Movie Watching Preferences and Patterns: A Survey of the Female Students in the University of Sindh, Jamshoro, Pakistan. Journal of Media and Communication Studies, 1(2), 57–70. https://jmcs.amcap.net/website/journal/article/60ef04235960d/page

Retrieved from https://jmcs.amcap.net/website/journal/article/60ef04235960d/page

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ACM SIG Proceedings
[1]Memon, B. et al. 2022. Movie Watching Preferences and Patterns: A Survey of the Female Students in the University of Sindh, Jamshoro, Pakistan. Journal of Media and Communication Studies. 1, 2 (Apr. 2022), 57–70.
ACS Nano
(1)Memon, B.; Khuhro, R. A.; Gul, S. Movie Watching Preferences and Patterns: A Survey of the Female Students in the University of Sindh, Jamshoro, Pakistan. Journal of Media and Communication Studies 2022, 1 (2), 57–70.
ABNT
MEMON, Bashir; KHUHRO, Rashid Ali; GUL, Saman. Movie Watching Preferences and Patterns: A Survey of the Female Students in the University of Sindh, Jamshoro, Pakistan. Journal of Media and Communication Studies, v. 1, n. 2, p. 57–70, 8 Apr.2022.
Chicago (author-date)

            
Harvard (Cite Them Right)
Memon, B., Khuhro, R.A. and Gul, S. (2022) “Movie Watching Preferences and Patterns: A Survey of the Female Students in the University of Sindh, Jamshoro, Pakistan”, Journal of Media and Communication Studies, 1(2), pp. 57–70. Available at: https://jmcs.amcap.net/website/journal/article/60ef04235960d/page (Accessed: 19 May 2026).
IEEE
[1]B. Memon, R. A. Khuhro, and S. Gul, “Movie Watching Preferences and Patterns: A Survey of the Female Students in the University of Sindh, Jamshoro, Pakistan”, Journal of Media and Communication Studies, vol. 1, no. 2, pp. 57–70, Apr. 2022, Accessed: May 19, 2026. [Online]. Available: https://jmcs.amcap.net/website/journal/article/60ef04235960d/page
MLA
Memon, Bashir, et al. “Movie Watching Preferences and Patterns: A Survey of the Female Students in the University of Sindh, Jamshoro, Pakistan”. Journal of Media and Communication Studies, vol. 1, nos. 2, Apr. 2022, pp. 57–70, https://jmcs.amcap.net/website/journal/article/60ef04235960d/page.
Turabian (full note bibliography)
Memon, Bashir, Rashid Ali Khuhro, and Saman Gul. “Movie Watching Preferences and Patterns: A Survey of the Female Students in the University of Sindh, Jamshoro, Pakistan”. Journal of Media and Communication Studies 1, no. 2 (April 8, 2022): 57–70. Accessed May 19, 2026. https://jmcs.amcap.net/website/journal/article/60ef04235960d/page.
Vancouver
1.Memon B, Khuhro RA, Gul S. Movie Watching Preferences and Patterns: A Survey of the Female Students in the University of Sindh, Jamshoro, Pakistan. Journal of Media and Communication Studies [Internet]. 2022 Apr. 8 [cited 2026 May 19];1(2):57–70. Available from: https://jmcs.amcap.net/website/journal/article/60ef04235960d/page
AMA
1.Memon B, Khuhro RA, Gul S. Movie Watching Preferences and Patterns: A Survey of the Female Students in the University of Sindh, Jamshoro, Pakistan. Journal of Media and Communication Studies. 2022;1(2):57–70. Accessed May 19, 2026. https://jmcs.amcap.net/website/journal/article/60ef04235960d/page

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Author(s):

Professor, Department of Media & Communication Studies, Faculty of Social Sciences, University of Sindh, Jamshoro, Sindh, Pakistan

Pakistan

  • bashir.memon@usindh.edu.pk

University of Sindh

Pakistan

  • rashid.khuhro@usindh.edu.pk

Student, Department of Media & Communication Studies, Faculty of Social Sciences, University of Sindh, Jamshoro, Sindh, Pakistan.

Pakistan

Details:

Type: Article
Volume: 1
Issue: 2
Language: English
Id: 60ef04235960d
Pages 57 - 70
Published July 10, 2021

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This work is licensed under a Creative Commons Attribution 4.0 International License.