AMCAP Journal of Media and Communication Studies - Lahore

Journal of Media and Communication Studies

Association of Media and Communication Academic Professionals (AMCAP)
ISSN (online): 2789-9756

Movie Watching Preferences and Patterns: A Survey of the Female Students in the University of Sindh, Jamshoro, Pakistan

  • Bashir Memon/
  • Rashid Ali Khuhro/
  • Saman Gul/
  • July 10, 2021
Keywords
Movie Watching Preferences, Sindh University Female Students, Watching Patterns
Abstract

Movies are one of the media that are brilliant resources of leisure, records, and education for the people. human beings in every part of the world perceive movies as a form of amusement or a way to have amusing. these are critical media for the hundreds to be entertained via. human beings of every age, especially young people including girls are lots inquisitive about looking movies. in step with preceding research, women watch movies of genres like fantasy, journey, sci-fi, and many others. aside from romantic films, and now girls like to observe motion films. The purpose of this take a look at is to analyze the preferences and design of movie looking by using female students at the University of Sindh, Jamshoro. A cross sectional observe become conducted to acquire statistics via making use of a purposive sampling method. The findings discovered that the female students watched movies of numerous genres; they in most cases watched movies on mobile. Similarly, it become observed that maximum of the female students watched movies just for amusement purposes.

References

Ahmad, S., Shafi, B., & Shah, M. (2016). Viewing patterns of movies and the adoption of deviant behavior among young students. Pakistan Journal of Criminology, 8(1), 17-27.

Baiju, G. (2019). A comparative study on the impact of new media in the movie viewing habits of youth and middle age. Indian Journal of Research, 7.

Bearden, W. O., & Etzel, M. J. (1982). Reference group influence on product and brand purchase decisions. Journal of consumer research, 9(2), 183-194.

Chen, Y., Gao, Q., & Rau, P.-L. P. (2017). Watching a movie alone yet together: Understanding reasons for watching Danmaku videos. International Journal of Human–Computer Interaction, 33(9), 731-743.

Deák, D. (2008). A világháló Lumière-jei. Retrieved from http://filmvilag.hu/xista_frame.php?cikk_id=9215

Diefendorff, J. M., & Chandler, M. M. (2011). Motivating employees. In S. Zedeck (Ed.), Maintaining, expanding, and contracting the organization (Vol. 3, pp. 2300). New York: American Psychological Association.

Fischoff, S., Antonio, J., & Lewis, D. (1998). Favorite films and film genres as a function of race, age, and gender. Journal of Media Psychology, 3(1), 1-9.

Gantz, W., & Wenner, L. A. (1991). Men, women, and sports: Audience experiences and effects. Journal of Broadcasting & Electronic Media, 35(2), 233-243.

Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: Emerging concepts, methods and propositions. Journal of Marketing, 46(3), 92-101.

Hofmeister-Tóth, Á., & Törőcsik, M. (1996). Fogyasztói magatartás: Nemzeti Tankönyvkiadó.

Horváth, Á., & Gyenge, B. (2017). Movie consumption among Hungarian university students. Annals of Marketing Management & Economics, 3(1), 1-131.

Horváth, Á., Gyenge, B., & Rácz, G. (2015). Movie viewing habits of university students. 3(1), 1-131. doi:10.17626/dBEM.ICoM.P00.2015.p099

Horváth, Á., Gyenge, B., & Rácz, G. (2017). Entertainment of young generation: movie viewing habits. In Management, organizations and society. Budapest: Agroinform.

Lehman, P., & Luhr, W. (2018). Thinking about movies: Watching, questioning, enjoying (Fourth Edition ed.). New Jersey WILEY Blackwell.

Maxfield, S. M. (2003). Media at the movies: Analyzing the movie-viewing audience. (Master), University of Florida, Florida.

Ságvári, B. (2009). Fanta TrendRiport VI:„Múzsák vonzásában” Kultúra–a médiafogyasztási szokások a fiatalok körében. Retrieved from https://www.scribd.com/doc/38774721/fantatrendriport6-091026062651-phpapp02

Welman, C., Kruger, F., & Mitchell, B. (2005). Research methodology. Cape Town: Oxford University Press.

Wiseman, J. P., & Aron, M. S. (1970). Field projects for sociology students. New York: HarperCollins Publishers.

Zoltán, B., & Lakatos, B. (2011). A filmek online feketepiaca és a moziforgalmazás. Szociológiai Szemle, 21(2), 111-140.

 

Zufryden, F. S. (1996). Linking advertising to box office performance of new film releases-A marketing planning model. Journal of Advertising Research, 36(4), 29-42. 

Statistics

Author(s):

Professor, Department of Media & Communication Studies, Faculty of Social Sciences, University of Sindh, Jamshoro, Sindh, Pakistan

Pakistan

  • bashir.memon@usindh.edu.pk

University of Sindh

Pakistan

  • rashid.khuhro@usindh.edu.pk

Student, Department of Media & Communication Studies, Faculty of Social Sciences, University of Sindh, Jamshoro, Sindh, Pakistan.

Pakistan

Details:

Type: Article
Volume: 1
Issue: 2
Language: English
Id: 60ef04235960d
Pages 57 - 70
Published July 10, 2021

Statistics

  • 677
  • 341
  • 623
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.