AMCAP Journal of Media and Communication Studies - Lahore

Journal of Media and Communication Studies

Association of Media and Communication Academic Professionals (AMCAP)
ISSN (online): 2789-9756
Abstract

The rise of internet technology has also increased information availability through ease of access and ease of use. Especially during the current Covid-19 outbreak, the role of social media is of greater significance. This study also examined the role of social media in spreading healthcare awareness during the Covid-19 crisis in Pakistan. The researcher used an experimental approach and gathered data by using self-designed, structured questionnaires. Data gathered from n= 156 respondents revealed that integrating social media technology with healthcare has increased the accessibility to health-related information and awareness in Pakistan. Results revealed a strong, significant relationship between social media usage and ease of accessibility (p >.000), ease of use (p>.011), and Internet Availability (p >.013). Similarly, social media usage was also found to have a significant relationship between social media usage and information Acceptance (p > .013), indicating a prominent role of social Media spreading Covid-19 awareness.Thus, this study concludes that, despite the role of social media and other social institutions, we still need more steps to counteract the growing cases of Covid-19 in Pakistan. This research recommends more study, especially regarding rural areas where internet availability is still under process and sometimes confronts several barriers; the role of conventional media platforms and face-to-face awareness campaigns can bring even more positive outcomes.

Author(s):

PhD Scholar of information & Communication Sciences, Université de Lille, France

Pakistan

Professor of information & Communication Sciences, Université de Lille, France

Pakistan

Department of Communication & Media Studies, Hazara University Mansehra, Pakistan

Pakistan

  • khanbinyamin@gmail.com

Details:

Type: Article
Volume: 2
Issue: 1
Language: English
Id: 623360b40c32a
Published January 10, 2022
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.