This study is aimed at assessing the use of mobile phone for improving the market efficiency in agriculture sector by the farmers of Sindh. The primary data for this study was collected by applying a cross-sectional survey upon the sampled agriculturists of District Sanghar and District Nawabshah in Sindh province. The respondents for this study were selected by using a purposive sampling technique. The researcher visited the respondents at their location in the two sampled districts to fill the close ended survey questionnaires. The data was collected with the help of a pre-designed questionnaire mostly containing close-ended questions. The data was analyzed with the help of SPSS statistical software to address the research questions. The findings revealed a positive impact of mobile phone usage on agriculture sector in rural Sindh. The results of the study also indicated that the use of mobile phone has increased the income of the agriculturists. Furthermore, the findings suggest that the agriculturists of the two sampled districts were using mobile phone for better marketing of their crops. The data regarding socio-demographic variables showed a statistically significant trend indicating that the educated farmers were more frequent users of mobile phone for getting information related to commodity prices, dealers /buyers and suitable markets for their crops.