This study primarily focuses on the scale at which PTV Sports are adopting advance broadcasting technologies, and whether the management at PTV Sports are technologically conscious or not. In this research, it is analyzed that PTV Sports which has an incredible history, as it is associated to PTV that has achieved great feats in sports broadcasting in this region, why it is not able to incorporate modern broadcasting technologies the way it should have. Qualitative research method is applied in which in-depth interviews are conducted from a total of twelve experts, that are television sports broadcasters, sports journalists and transmission engineers from the PTV, PTV Sports and private television channels in Pakistan. Among these twelve, six are from PTV and PTV Sports, and the remaining six are associated to private television channels, keeping in view the prerequisites of this study. The communication theories of Diffusion of Innovation and Technological Determinism are applied to examine the data collected during this study. The outcome obtained after the data interpretation from the answers of interviewees suggest that the traditional mindset is not a major reason for PTV Sports not adopting advance broadcasting technologies, as it is corruption that has brought PTV to this disastrous stage the results of which are clearly visible in PTV Sports.