Considering journalistic ethics as being constructed and negotiated by journalists in an everyday work routine, this study seeks to measure journalists’ ethical orientation through respondents’ tolerance toward twelve common ethically controversial practices (ECPs) in the journalism field. A cross-sectional survey through administering a close-ended questionnaire was carried out on a purposive sample of 250 journalists in Sindh province, Pakistan to investigate their opinions on various ECPs. Regarding demographic characteristics, the findings show that the majority of the surveyed respondents are male, aged between 31-40 years, having the highest education bachelor level degree, and working for Sindhi language print media organizations with professional experience of up to 10 years. Further, it was found that the majority of the journalists show displeasure over the adoption of ten ethically controversial practices. However, two practices tend to be acceptable in certain situations. Added the journalists associated with print media tend to be more tolerant toward ECPs as compared to those who were associated with electronic media. However, the findings in terms of the language of the media organizations and the journalistic experience of the respondent journalists are mixed and not consensual.