AMCAP Journal of Media and Communication Studies - Lahore

Journal of Media and Communication Studies

Association of Media and Communication Academic Professionals (AMCAP)
ISSN (online): 2789-9756
Abstract

Women rights are the most debatable rights in Pakistan. From traditional media to social media, every platform is filled with debates regarding women rights. Media especially entertainment industry of Pakistan is highlighting women issues through their content but the depiction of women rights are surpassed by attaching negative stereotypes about feminism in dramas and web series. Although Pakistani dramas are concentrating on real issues of women like right to education, property, health etc. but through their dialogues and actions they are actually enforcing the existing patriarchal system. On the other hand web series are depicting women as liberal and promoting bad feminism.  Therefore, this research analyzes the content of three dramas and three web series in terms of good versus bad feminism and also compares them to the prime time dramas broadcast on Pakistan's three most popular mainstream entertainment channels (Geo TV, ARY Digital, and Hum TV) via thematic analysis. The primary objective of this study is to ascertain how Pakistani dramas and web series define the shifting and conflicting images and meanings of feminism from a political, social, cultural, and religious standpoint.

Author(s):

Chairperson/Associate Professor, Department of Development Communication School of Communication Studies, University of the Punjab, Lahore.

Pakistan

  • ayeshaashfaq.ics@pu.edu.pk

Details:

Type: Article
Volume: 3
Issue: 2
Language: English
Id: 64d8a13b466dd
Pages 101 - 123
Published July 10, 2023
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.