AMCAP Journal of Media and Communication Studies - Lahore

Journal of Media and Communication Studies

Association of Media and Communication Academic Professionals (AMCAP)
ISSN (online): 2789-9756
Abstract

Mass media plays a very significant role in bringing change into society, through its various genres, with dramas being one of the most vital categories. TV dramas have the potential to spark debate among its viewers about social and sensitive issues; rape is one of them. This research study analyzes the content of rape-themed dramas on Pakistani private entertainment channels (ARY Digital Network and HUM TV), to examine the projection of rape and rape victims in the storyline of their prime-time dramas. The drama serials from each channel were selected as sample based on content via purposive sampling. This study examines the content of two rape-themed drama serials: “Akhir Kab Tak” of HUM TV and “Ruswae” of ARY Digital Network, using feminist media theory to examine the portrayal of rape incidents and victims. The findings of this study will contribute to a better understanding of the representation of rape incidents and victims in dramas, guiding stakeholders to create content that shapes the audience' s perception of victims in a more sensible and responsible manner. 

Author(s):

Department of Communication and Media Research, SCS, University of the Punjab, Lahore)

Pakistan

Department of Development Communication SCS, University of the Punjab, Lahore)

Pakistan

Details:

Type: Article
Volume: 5
Issue: 1
Language: English
Id: 6940556ddcbc4
Pages 75 - 91
Published January 10, 2025
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.