AMCAP Journal of Media and Communication Studies (AMCAP-JMCS) - ISSN 2789-9756 - is an online-double-blind-peer-reviewed journal which is based on the philosophy of applying theoretical perspectives to find new explanations and alternatives in the field of Media and Communication. Its objective is to encourage scholars to examine contributions in media theories and research from local perspectives. Emerging media ecosystems and patterns pose new challenges in the field of media and communication which necessitate investigation and interpretation. AMCAP-JMCS aims to bring into conversation the diverse perspectives of the academic community around the globe to promote a more collaborative exploration of the ever-changing media ecosystems. AMCAP-JMCS seeks empirical and conceptual papers that push the conversations in the field of media and communications further by extending the implications of current findings and exploring alternative frameworks. It is open to the work of scholars from all fields working on any aspect of Media and Communication.