AMCAP Journal of Media and Communication Studies - Lahore

Journal of Media and Communication Studies

Association of Media and Communication Academic Professionals (AMCAP)
ISSN (online): 2789-9756

Social Media: A Source of Bridging and Bonding Social Capital

  • Bin Yamin Khan/
  • February 10, 2021
Keywords
Social media, Uses and Gratification, Social Capital, Bridging & Bonding Social Capital
Abstract

Social Media sites in the 21 century have progressed quickly and universally. The use of social media around the globe has made this world a global village. People in millions around the world use social media sites to satisfy diverse needs. Information about the surroundings in world, getting rid of boredom and using it for entertainment, making new friends and maintaining the existing ones are among the gratifications of social media use. Roberts, Foehr, & Rideout, (2005) explored that the use of social media gives individuals an essential social, moral and emotional support and help them with cognitive development. Using the uses and gratification model, the current study tends to investigate the social media site(s) which gratifies the need of social capital (Bridging and Bonding) of University students in Pakistan. Exercising questionnaire as data collection tool, the researcher conducted a survey in four public Universities of twin cities of Pakistan, i.e., Islamabad and Rawalpindi. The data revealed that majority of the respondents use WhatsApp for bonding social capital. However, a huge number of respondents use Facebook for Bridging Social Capital.

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Author(s):

Department of Communication & Media Studies, Hazara University Mansehra, Pakistan

Pakistan

  • khanbinyamin@gmail.com

Details:

Type: Article
Volume: 1
Issue: 1
Language: English
Id: 60218a6d17a98
Pages 23 - 41
Published February 10, 2021

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