AMCAP Journal of Media and Communication Studies - Lahore

Journal of Media and Communication Studies

Association of Media and Communication Academic Professionals (AMCAP)
ISSN (online): 2789-9756

Social Media: A Source of Bridging and Bonding Social Capital

  • Bin Yamin Khan/
  • Prof. Dr. Widad Mustafa El Hadi/
  • Dr Rooh ul Amin Khan/
  • February 10, 2021
Keywords
Social media, Uses and Gratification, Social Capital, Bridging & Bonding Social Capital
Abstract

In the 21st century, social media sites have developed rapidly and universally. This world has become a global village because of the widespread use of social media. There are millions of people using social media sites all over the world to meet a wide range of needs. There are many perks to using social media, including gaining knowledge of the world around you, alleviating boredom, and keeping in touch with friends. Using social media provides individuals with a vital source of social, moral, and emotional support, as well as a means of enhancing their cognitive abilities. According to the uses and gratification model, the current study aims to discover which social media sites in Pakistan satisfy university students' desire for social capital (Bridging and Bonding). Questionnaires were used in four public universities in Pakistan's twin cities of Islamabad and Rawalpindi to collect data on students' experiences in the classroom. Majority of people use WhatsApp to build social capital. Many respondents, on the other hand, say that Facebook helps them bridge their social capital.

References

Adler, P. S., & Kwon, S. W. (2002). Social capital: Prospects for a new concept. Academy of management review27(1), 17-40. Retrieved from https://journals.aom.org.

 

Anderson, J.Q., & Rainie, L. (2010). The Future of Social Relations, PEW Internet and American Life Project.(Report no. n.d).

             http://www.pewinternet.org/Reports/2010/ The-future- of-social-relations.aspx>.

McKenna, K. Y., & Bargh, J. A. (1999). Causes and consequences of social interaction on the Internet: A conceptual framework. Media psychology1(3), 249-269. Retrieved from https://www.tandfonline.com/doi/abs/10.1207/s1532785xmep0103_4

Bourdieu, P., & Wacquant, L. J. (1992). An Invitation to Reflexive Sociology. University of Chicagopress.(n.d).Retrieved from https://sites.middlebury.edu/hottopicsintheory/

Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of computermediated Communication13(1), 210-230.

             doi :10.1111/j.1083-6101.2007.00393.x.

Castells, M. (2015). Networks of outrage and hope: Social movements in the Internet age. John Wiley & Sons.(2nd Edition). Retrieved from  https://www.wiley.com.

 

Coleman, J. (2011). Social Capital in the Creation of Human Capital (1988). American Journal of Sociology,94. 95-120.

doi:10.1016/B978-0-7506-7222- 1.50005-2

Correa, T., Hinsley, A. W., & De Zuniga, H. G. (2010). Who interacts on the Web?: The intersection of users’ personality and social media use. Computers in human behavior26(2), 247-253.

doi:10.1016/j.chb.2009.09.003

Edin, K., & Lein, L. (1997). Making ends meet: How single mothers survive welfare and low-wage work. Russell Sage Foundation.(n.d). Retrieved from  https://books.google.com.pk/books

. Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook “friends:” Social capital and college students’ use of online social network sites. Journal of computer-mediated communication12(4), 1143-1168.

doi: 10.1111/j.1083-6101.2007.00367.x.

Gallion, A. J. (2010).Applying the Uses and Gratifications Theoryt to Social Networking Sites. Indiana University. Retrieved from https://www.academia.edu/

Granovetter, M. S. (1973). The strength of weak ties. American journal of sociology78(6), 1360-1380. Retrieved from https://www.journals.uchicago.edu/doi/abs/10.1086/225469

Gravenotter, M. (1982). The strength of weak ties: A network theory revisted. Sociological Theory1, 201-233.Retrieved from http://www.jstor.org/stable/202051 .

Putnam, R. D., & Helliwell, J. F. (2004). The social context of well-being. Philosophical Transactions of the Royal Society of London Series B-Biological Sciences359(1449), 1435-46.

doi: 10.1098/rstb.2004.1522

Ibarra, H., & Andrews, S. B. (1993). Power, social influence, and sense making: Effects of network centrality and proximity on employee perceptions. Administrative science quarterly 38(2), 277-303.Retrieved from https://www.jstor.org/stable/2393414

 

Nahapiet, J., & Ghoshal, S. (1998). Social capital, intellectual capital and the organizational advantage.Academy of Management Review,23(2),242-266. Retrieved from http://www.jstor.org/stable/259373

Paxton, P. (1999). Is social capital declining in the United States? A multiple indicator assessment. American Journal of sociology105(1), 88-127.

doi:10.1086/210268

Putnam, R. D. (2000). Bowling alone:The collapse and revival of American community. Simon and Schuster.(n.d).Retrieved from https://books.google.com.pk/

            Rajasekar, S., Pitchai, N. P., & Chinnathambi, V. (2013). Research Methodology.    Research Course Manuscript2(1), 1-23.Retrieved from https://www.semanticscholar.org/paper/Research-Methodology-Rajasekar-Philominathan/b990144eb89568bd810e296d450eb73cfd7ba665

Roberts, D. F., Foehr, U. G., & Rideout, V. (2005). Generation Media in the lives of 8–18 year-olds. (n.d) Henry J. Kaiser Family Foundation. Retrieved from https://www.kff.org/wp-content/uploads/2013/04/8010.pdf

Umphress, E. E., Labianca, G., Brass, D. J., Kass, E., & Scholten, L. (2003). The role of instrumental and expressive social ties in employees' perceptions of organizational justice. Organization Science,14 (6). Retrived from http://www.jstor.org/stable/4135131

Van Dijk, J. A. G. M. (2012). The Network Society (3rd edition). London, Thousand Oaks, CA, New Dehli, Singapore. Safe Publications. Retrieved from http://core.ac.uk/download/pdf/208563518.pdf

Widén-Wulff, G., Ek, S., Ginman, M., Perttilä, R., Södergård, P., & Tötterman, A. K. (2008). Information behaviour meets social capital: a conceptual model. Journal of information science34(3),346-355. Retrived from http://citeseerx.ist.psu.edu/viewdoc/download

Williams, D. (2006). On and off the’Net: Scales for social capital in an online era. Journal of computer-mediated communication,11(2),593-628.

doi:10.1111/j.1083-6101.2006.00029.x

Woolcock, M. (2010). The rise and routinization of social capital, 1988–2008. Annual review of political science13, 469-487.

doi: 10.1146/annurev.polisci.031108.094151

 

          Zhang, J., & Wu, W.P. (2013). Social capital and new product development outcomes: The mediating role of sensing capability in Chinese high-tech firms. Journal of World Business, 48(4), 539-548.

              doi: https://doi.org/10.1016/j.jwb.2012.09.009

 

Statistics

Author(s):

Department of Communication & Media Studies, Hazara University Mansehra, Pakistan

Pakistan

  • khanbinyamin@gmail.com

Professor of information & Communication Sciences, Université de Lille, France

Pakistan

Assistant Professor at the Department of Media & Communication Studies, International Islamic University Islamabad

Pakistan

Details:

Type: Article
Volume: 1
Issue: 1
Language: English
Id: 60218a6d17a98
Pages 23 - 41
Published February 10, 2021

Statistics

  • 508
  • 331
  • 222
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.