AMCAP Journal of Media and Communication Studies - Lahore

Journal of Media and Communication Studies

Association of Media and Communication Academic Professionals (AMCAP)
ISSN (online): 2789-9756

The rise of digitalisation that led to the rapid increase in the usage of social media platforms has unfortunately strengthened religious extremism in an already polarised society of Pakistan. This study aims to determine the extent to which a farright religio-political party Tehreek-e-Labbaik Pakistan (TLP) has propagated religious hatred content against both Muslim and non-Muslim communities on social media. Moreover, this study also explores the manner through which TLP has spread content based on religious bigotry on digital space. Framing theory was applied while analysing the speeches of TLP leaders’. The research methodology employed to test the hypothesis and address the research questions was quantitative questionnaire-based survey. The collected data was presented using the tools of graphical representation to make it easy for the readers to easily interpret the factual information. The findings of the online questionnaire and analysis of TLP leaders’ speeches addressed the three research questions of the study.The results show that TLP has used digital media as a tool to spread religious hatred on cyber space, since it has promoted sectarianism against Muslim communities and exploited sensitive religious issues – blasphemy and finality of Prophet Muhammad (PBUH) – against non-Muslim communities through their speeches there were later uploaded on digital media. The researcher has recommended the government authorities to initiate legal action against the leaders of TLP for instigating religious hatred under Prevention of Electronic Crimes Act, 2016.


Student of M.Sc. Development Journalism at Institute of Communication Studies, University of the Punjab




Type: Article
Volume: 1
Issue: 1
Language: English
Id: 60218d6599264
Pages 42 - 65
Published February 10, 2021
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.