The controversies on intolerance for others and differences of opinions have raised a question for deep understanding of the clash on the narrative of claiming freedom of expression and exercising hate speech against others . This dilemma needs to be addressed by legal and ethical considerations. The media, specifically social media, is such a platform that brings the consumers on a common board by providing the avenues of expression and raising the voices and issues of marginalized communities or groups. The power of social media is realized by providing immediate and high level of interactivity to the users, whereas the practices and usage of social media is questionable in this regard. The articulation of hatred against the targeted communities with the cover of freedom of expression is considerably important to discuss. The hate speech endangers the rights of the targeted ones. This paper attempts to draw the working narratives of freedom of expression and hate speech, to document the growth of legal framework for freedom of expression and hate speech, to focus on the ethical framework for the social media users. This paper argues for the need of collective and shared responsibility from the three stakeholders; state, media and individuals.