Abstract
Social media has developed the phenomenon of echo chambers. This paper provides a descriptive analysis of this idea and the mechanism behind virtual echo chambers. Primitive societies were formed on the basis of physical space, shared commitments, enduring goals, and ruled-based orders. On the contrary social media-based virtual societies primarily focus on shared preferences. Virtual societies hinder people-topeople connection and the basic requirement of shared physical space to formulate a society. The current pandemic has triggered this phenomenon. The paper aims to provide the impact of virtual societies based on virtual communications on actual tangible societies while playing with the human mind social media platforms are manipulating with hemophilic patterns and creating societies that are vulnerable to human emotions. Polarization theory explains the process of the formation of echochamber and its functionality about influencing the vast majority toward one direction. Echo chambers impact the individuality of human nature and restrict the reasoning and evaluation process. Echo-chamber primarily rely on Filter Bubbles thus adhere low moderation and directed control which leads to falsified communicative webs. Individuals having no shared commitment and collective goals group up purposefully and they become the source of hybrid culture with predominant non-commonalities, they not only misunderstand but also misrepresent the reality. Moreover, they also suffer from the Digital Fragmentation Syndrome (DFRAG) a prevailing cognitive disorder. The aim of this research is to highlight bad mental effects and cognitive syndromes emerging out due to the virtual communicative webs among non-physical societies on social media. The methods we will be using to explore the problem are two distinct methodologies. First, by using bibliometric methods and secondly, examining social media activity by intermediary organisations. The main findings include the physiological syndromes, psychological syndromes, DFRAG (Digital Fragmentation), effects of virtual socialization especially during the pandemic and socially-impacted syndromes.
Author(s):
Ph.D. Scholar, Semiotics, and Philosophy of Communication Charles University Prague, Czech Republic.
Pakistan
- shaziaanwer@yahoo.com
Details:
| Type: | Article |
| Volume: | 2 |
| Issue: | 1 |
| Language: | English |
| Id: | 624a88be8ecc6 |
| Published | January 10, 2022 |

This work is licensed under a Creative Commons Attribution 4.0 International License.