AMCAP Journal of Media and Communication Studies - Lahore

Journal of Media and Communication Studies

Association of Media and Communication Academic Professionals (AMCAP)
ISSN (online): 2789-9756

Breaking the Conventional Rules of Social Grouping and Echo Chamber Phenomenon

  • Shazia Anwer/
  • January 10, 2022
Keywords
Social media, Post Pandemic, Social grouping, Virtual Communication, Eco chamber, Filter bubble, DFRAG
Abstract

Social media has developed the phenomenon of echo chambers. This paper provides a descriptive analysis of this idea and the mechanism behind virtual echo chambers. Primitive societies were formed on the basis of physical space, shared commitments, enduring goals, and ruled-based orders. On the contrary social media-based virtual societies primarily focus on shared preferences. Virtual societies hinder people-topeople connection and the basic requirement of shared physical space to formulate a society. The current pandemic has triggered this phenomenon. The paper aims to provide the impact of virtual societies based on virtual communications on actual tangible societies while playing with the human mind social media platforms are manipulating with hemophilic patterns and creating societies that are vulnerable to human emotions. Polarization theory explains the process of the formation of echochamber and its functionality about influencing the vast majority toward one direction. Echo chambers impact the individuality of human nature and restrict the reasoning and evaluation process. Echo-chamber primarily rely on Filter Bubbles thus adhere low moderation and directed control which leads to falsified communicative webs. Individuals having no shared commitment and collective goals group up purposefully and they become the source of hybrid culture with predominant non-commonalities, they not only misunderstand but also misrepresent the reality. Moreover, they also suffer from the Digital Fragmentation Syndrome (DFRAG) a prevailing cognitive disorder. The aim of this research is to highlight bad mental effects and cognitive syndromes emerging out due to the virtual communicative webs among non-physical societies on social media. The methods we will be using to explore the problem are two distinct methodologies. First, by using bibliometric methods and secondly, examining social media activity by intermediary organisations. The main findings include the physiological syndromes, psychological syndromes, DFRAG (Digital Fragmentation), effects of virtual socialization especially during the pandemic and socially-impacted syndromes. 

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How to cite

Anwer, S. (2022). Breaking the Conventional Rules of Social Grouping and Echo Chamber Phenomenon. Journal of Media and Communication Studies, 2(1). https://jmcs.amcap.net/website/journal/article/624a88be8ecc6/page

Retrieved from https://jmcs.amcap.net/website/journal/article/624a88be8ecc6/page

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ACM SIG Proceedings
[1]Anwer, S. 2022. Breaking the Conventional Rules of Social Grouping and Echo Chamber Phenomenon. Journal of Media and Communication Studies. 2, 1 (Jan. 2022).
ACS Nano
(1)Anwer, S. Breaking the Conventional Rules of Social Grouping and Echo Chamber Phenomenon. Journal of Media and Communication Studies 2022, 2 (1).
ABNT
ANWER, Shazia. Breaking the Conventional Rules of Social Grouping and Echo Chamber Phenomenon. Journal of Media and Communication Studies, v. 2, n. 1, 10 Jan.2022.
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Harvard (Cite Them Right)
Anwer, S. (2022) “Breaking the Conventional Rules of Social Grouping and Echo Chamber Phenomenon”, Journal of Media and Communication Studies, 2(1). Available at: https://jmcs.amcap.net/website/journal/article/624a88be8ecc6/page (Accessed: 14 May 2026).
IEEE
[1]S. Anwer, “Breaking the Conventional Rules of Social Grouping and Echo Chamber Phenomenon”, Journal of Media and Communication Studies, vol. 2, no. 1, Jan. 2022, Accessed: May 14, 2026. [Online]. Available: https://jmcs.amcap.net/website/journal/article/624a88be8ecc6/page
MLA
Anwer, Shazia. “Breaking the Conventional Rules of Social Grouping and Echo Chamber Phenomenon”. Journal of Media and Communication Studies, vols. 2, no. 1, Jan. 2022, https://jmcs.amcap.net/website/journal/article/624a88be8ecc6/page.
Turabian (full note bibliography)
Anwer, Shazia. “Breaking the Conventional Rules of Social Grouping and Echo Chamber Phenomenon”. Journal of Media and Communication Studies 2, no. 1 (January 10, 2022). Accessed May 14, 2026. https://jmcs.amcap.net/website/journal/article/624a88be8ecc6/page.
Vancouver
1.Anwer S. Breaking the Conventional Rules of Social Grouping and Echo Chamber Phenomenon. Journal of Media and Communication Studies [Internet]. 2022 Jan. 10 [cited 2026 May 14];2(1). Available from: https://jmcs.amcap.net/website/journal/article/624a88be8ecc6/page
AMA
1.Anwer S. Breaking the Conventional Rules of Social Grouping and Echo Chamber Phenomenon. Journal of Media and Communication Studies. 2022;2(1). Accessed May 14, 2026. https://jmcs.amcap.net/website/journal/article/624a88be8ecc6/page

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Author(s):

Ph.D. Scholar, Semiotics, and Philosophy of Communication Charles University Prague, Czech Republic.

Pakistan

  • shaziaanwer@yahoo.com

Details:

Type: Article
Volume: 2
Issue: 1
Language: English
Id: 624a88be8ecc6
Published January 10, 2022

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