AMCAP Journal of Media and Communication Studies - Lahore

Journal of Media and Communication Studies

Association of Media and Communication Academic Professionals (AMCAP)
ISSN (online): 2789-9756
Abstract

This research investigates the gender inequalities with respect to the representation of women in such theme of Public Relations related Hollywood movies. The purpose is to comprehend the image of women in PR, more particularly in terms of the technical roles, the nature of work they are involved in the campaigns, and the nature orientations to family or not. The research methodology is largely expository and makes visage of semantic content analysis with portion of purposive sampling. The sample includes the movie “The Square (2017)”, in particular the PR campaign, as it is the best nowadays American film according to IMDb. There is data collected on technical, primary, or secondary positions occupied by the female characters and family orientation. The results clearly show that ladies are discriminated on great most of the time and in most instances, it is more about women going under PR and being less family oriented. The paper highlights the way forward out of this limitation, concerning the representation of women in the film sector by breaking the gender stereotypes. 

Author(s):

Lecturer, Bahria University, Islamabad, Pakistan

Pakistan

  • gmjan.buic@bahria.edu.pk

Senior Lecturer, Bahria University, Islamabad, Pakistan

Pakistan

  • ayeshazahid.buic@bahria.edu.pk

Details:

Type: Article
Volume: 5
Issue: 1
Language: English
Id: 678234d9aab2b
Pages 29 - 63
Published January 10, 2025
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.