AMCAP Journal of Media and Communication Studies - Lahore

Journal of Media and Communication Studies

Association of Media and Communication Academic Professionals (AMCAP)
ISSN (online): 2789-9756

The Gender Disparities in Public Relation Characters: Analyzing the Glass Ceiling in Hollywood

  • Ghulam Maaz Jan/
  • Ayesha Zahid/
  • January 10, 2025
Keywords
Gender, Hollywood film, Public Relations, Semantic analysis, Technical role
Abstract

This research investigates the gender inequalities with respect to the representation of women in such theme of Public Relations related Hollywood movies. The purpose is to comprehend the image of women in PR, more particularly in terms of the technical roles, the nature of work they are involved in the campaigns, and the nature orientations to family or not. The research methodology is largely expository and makes visage of semantic content analysis with portion of purposive sampling. The sample includes the movie “The Square (2017)”, in particular the PR campaign, as it is the best nowadays American film according to IMDb. There is data collected on technical, primary, or secondary positions occupied by the female characters and family orientation. The results clearly show that ladies are discriminated on great most of the time and in most instances, it is more about women going under PR and being less family oriented. The paper highlights the way forward out of this limitation, concerning the representation of women in the film sector by breaking the gender stereotypes. 

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How to cite

Jan, G. M., & Zahid, A. (2025). The Gender Disparities in Public Relation Characters: Analyzing the Glass Ceiling in Hollywood. Journal of Media and Communication Studies, 5(1), 29–63. https://jmcs.amcap.net/website/journal/article/678234d9aab2b/page

Retrieved from https://jmcs.amcap.net/website/journal/article/678234d9aab2b/page

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ACM SIG Proceedings
[1]Jan, G.M. and Zahid, A. 2025. The Gender Disparities in Public Relation Characters: Analyzing the Glass Ceiling in Hollywood. Journal of Media and Communication Studies. 5, 1 (Jan. 2025), 29–63.
ACS Nano
(1)Jan, G. M.; Zahid, A. The Gender Disparities in Public Relation Characters: Analyzing the Glass Ceiling in Hollywood. Journal of Media and Communication Studies 2025, 5 (1), 29–63.
ABNT
JAN, Ghulam Maaz; ZAHID, Ayesha. The Gender Disparities in Public Relation Characters: Analyzing the Glass Ceiling in Hollywood. Journal of Media and Communication Studies, v. 5, n. 1, p. 29–63, 11 Jan.2025.
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Harvard (Cite Them Right)
Jan, G.M. and Zahid, A. (2025) “The Gender Disparities in Public Relation Characters: Analyzing the Glass Ceiling in Hollywood”, Journal of Media and Communication Studies, 5(1), pp. 29–63. Available at: https://jmcs.amcap.net/website/journal/article/678234d9aab2b/page (Accessed: 9 May 2026).
IEEE
[1]G. M. Jan and A. Zahid, “The Gender Disparities in Public Relation Characters: Analyzing the Glass Ceiling in Hollywood”, Journal of Media and Communication Studies, vol. 5, no. 1, pp. 29–63, Jan. 2025, Accessed: May 09, 2026. [Online]. Available: https://jmcs.amcap.net/website/journal/article/678234d9aab2b/page
MLA
Jan, Ghulam Maaz, and Ayesha Zahid. “The Gender Disparities in Public Relation Characters: Analyzing the Glass Ceiling in Hollywood”. Journal of Media and Communication Studies, vols. 5, no. 1, Jan. 2025, pp. 29–63, https://jmcs.amcap.net/website/journal/article/678234d9aab2b/page.
Turabian (full note bibliography)
Jan, Ghulam Maaz, and Ayesha Zahid. “The Gender Disparities in Public Relation Characters: Analyzing the Glass Ceiling in Hollywood”. Journal of Media and Communication Studies 5, no. 1 (January 11, 2025): 29–63. Accessed May 9, 2026. https://jmcs.amcap.net/website/journal/article/678234d9aab2b/page.
Vancouver
1.Jan GM, Zahid A. The Gender Disparities in Public Relation Characters: Analyzing the Glass Ceiling in Hollywood. Journal of Media and Communication Studies [Internet]. 2025 Jan. 11 [cited 2026 May 9];5(1):29–63. Available from: https://jmcs.amcap.net/website/journal/article/678234d9aab2b/page
AMA
1.Jan GM, Zahid A. The Gender Disparities in Public Relation Characters: Analyzing the Glass Ceiling in Hollywood. Journal of Media and Communication Studies. 2025;5(1):29–63. Accessed May 9, 2026. https://jmcs.amcap.net/website/journal/article/678234d9aab2b/page

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Author(s):

Lecturer, Bahria University, Islamabad, Pakistan

Pakistan

  • gmjan.buic@bahria.edu.pk

Senior Lecturer, Bahria University, Islamabad, Pakistan

Pakistan

  • ayeshazahid.buic@bahria.edu.pk

Details:

Type: Article
Volume: 5
Issue: 1
Language: English
Id: 678234d9aab2b
Pages 29 - 63
Published January 10, 2025

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