Aaker, D. A., Biel, A. L., & Biel, A. (2013). Brand equity & advertising: advertising's role in building strong brands: Psychology Press.

Acevedo, C., Ramuski, C., Nohara, J., & Trindade, L. V. (2010). A Content analysis of the roles portrayed by women in commercials: 1973-2008. Revista Brasileira de Marketing, 9(3).

Ali, S., & Shahwar, D. (2011). Men, women and TV Ads: The representation of men and women in the advertisements of Pakistani electronic media. Journal of media and communication studies, 3(4), 151-159.

Baker, M. J., & Churchill Jr, G. A. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing research, 14(4), 538-555.

Bearth, T., Beck, R. M., & Döbel, R. (2014). Communicative Sustainability: The Role of Language in Development (Vol. 4): LIT Verlag Münster.

Bower, A. B., & Landreth, S. (2001). Is beauty best? Highly versus normally attractive models in advertising. Journal of advertising, 30(1), 1-12.

Christoforou, A., & Davis, J. B. (2014). Social Capital and Economics: Social Values, Power, and Social Identity: Routledge.

Conley, T. D., & Ramsey, L. R. (2011). Killing us softly? Investigating portrayals of women and men in contemporary magazine advertisements. Psychology of Women Quarterly, 35(3), 469-478.

Denfeld, R. (2009). The new Victorians: A young woman's challenge to the old feminist order: Hachette UK.

Fill, C. (2009). Marketing communications: interactivity, communities and content: Pearson Education.

Francis, D. (2014). The Quelbe Commentary 1672-2012: iUniverse.

Gardiner, R. (2016). Gender, authenticity and leadership: Thinking with Arendt. Leadership, 12(5), 632-637.

Gul, F., & Munir, A. (2020). Audience Perception on Portrayal of Women in Televised Advertisements of Men's Products. Global Media Journal: Pakistan Edition, 13(1).

Kessler-Harris, A. (2003). Out to work: A history of wage-earning women in the United States: Oxford University Press.

Khalil, A., & Dhanesh, G. S. (2020). Gender stereotypes in television advertising in the Middle East: Time for marketers and advertisers to step up. Business Horizons, 63(5), 671-679.

King, G. (2002). Film comedy: Wallflower Press.

Kuhn, M., & Johnson, K. (2013). Applied predictive modeling (Vol. 26): Springer.

Newcomb, W. S., & Mansfield, K. C. (2014). Women interrupting, disrupting, and revolutionizing educational policy and practice: IAP.

Plakoyiannaki, E., & Zotos, Y. (2009). Female role stereotypes in print advertising: Identifying associations with magazine and product categories. European Journal of Marketing, 43(11/12), 1411-1434.

Sharma, S., & Bumb, A. (2021). Role portrayal of women in advertising: An empirical study. Journal of International Women's Studies, 22(9), 236-255.

Sharp, G. D. (2003). Future climate change and regional fisheries: a collaborative analysis: Food & Agriculture Org.

Showalter, E. (2005). Faculty towers: The academic novel and its discontents: Oxford University Press.

Ting, H., de Run, E. C., & Jee, T.-W. (2015). Attitude towards advertising among young adults: A comparative study by ethnicity. International Journal of Business and Society, 16(3).

Witkowski, T. H. (1985). Advertising, the Uneasy Persuasion. Schudson, Michael. New York: Basic Books, Inc., 1984. 288 Pp. $17.95: Taylor & Francis.