This research is designed to examine the portrayal of women in the male products television ads and audience perception. This study was conducted to explore why women are represented in TV advertisements of male products and to measure the audience's perception of the female portrayal in male product advertisements aired on TV channels. The primary objective of this research is to understand people's perception of the portrayal of women in advertisements and more specifically in male products TV advertisements. We have applied a quantitative research methodology approach to survey the audiences to measure their perception of the issue. The study concluded that both men and women with lower and higher education have a higher exposure to televised advertisements of men’s products. Female models are extensively used in these advertisements. Dressing and body are heavily exploited with the sex appeal and the audiences admitted that they get attracted to that. Female models have been shown in dependent roles on men and are also exploited as sex objects. As perceived by the audiences, the female portrayal was appropriate while there was a degree of acceptance towards the dressing of female models.

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