Youth makes almost two third of the total population in Pakistan (Ahmad, 2023). Currently, the country is facing the issue of unemployment among youth, the number of unemployed youths is expected to reach 8.6 million in 2020 (Pakistan Today, 2017). Many economists see this alarming situation of unemployment among millennials, those born after 1980 and the first generation to come of age in the new millennium would only bring poverty and worsen the current situation (Hill, 1980) whereas social entrepreneurs see it as an opportunity to arrest the causes, resultant in poverty. In Pakistan, almost 500,000 young social entrepreneurs are engaged in socioeconomic growth of the country (British Council; Pakistan, 2016). Entrepreneurship is excelling widely through social media as its accessibility is free and many benefits are associated with it like huge employment opportunities, wider service delivery, mentoring aspiring entrepreneurs and finally mutual support networks while campaigning for social causes (Afridi, 2023). Keeping in view these above premises, this research takes the case study as a qualitative research method to examine the social enterprises run by millennial social entrepreneurs who are using digital media (Social Media and Information Communication Technologies) to solve poverty-related issues in Punjab, Pakistan. While employing the purposive sampling technique the study opts for three social enterprises i.e., Geo Hospital, Quaid Public School, and lastly environment-friendly project Kitchen Gardening which is successfully using YouTube and Facebook with more than 1.13 million subscribers. The findings of these case studies reflect that these social enterprises are providing low-cost services to the community with the support of digital media; these ventures are a way forward for alleviating poverty through investment in education and health sectors; and are actively promoting social entrepreneurship among other young Pakistanis.  

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