This research article explores the relationship between digital media and climate change in Pakistan. It highlights the importance of understanding the efficacy of digital media to upsurge awareness about climate change and to drive action toward mitigating its effects. The article examines the current level of knowledge and understanding among the digital media user population regarding climate change in Pakistan and the action they use to take in this regard. The comparison of awareness and action has been conducted to identify if there is any awareness-action gap related to climate change in Pakistan. The study employs a mixed methodology approach. A survey is conducted among five hundred digital media users in Pakistan. The survey questionnaire is based on the Social Media Usage Scale and Climate Change Awareness and Action Scales. Furthermore, in-depth interviews of environmentalists and digital media content creators are conducted to develop strategies that can help in the constructive usage of digital media to augment awareness and engage the young generation in eco-friendly practices. The research provide evidences about positive relation between climate change awareness and action but also identified the critical issue of misinformation spread through internet and suggests making strategies to deal with it. The article provides recommendations and strategies for how digital media can be leveraged to tackle climate change in Pakistan, creating a roadmap for future action. 

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